Individual report of Digital Marketing Essay Example | Topics and Well Written Essays - 1750 words

Individual report of Digital Marketing - Essay Example However, the industry has seen a demand upsurge in recent years for outbound holiday travel packages, especially as the pound has strengthened. In spite of the revenue contractions in the industry for the year 2011-2012, the sector is expected to post a 0.6% compound annual growth through 2015-2016. The strongest focus has been on online travel sales, which accounted for over 50% of total travel sales in 2013 (euromonitor.com, 2014: p1). Indeed, customers are increasingly turning to the internet for information on travel destinations in order to make informed decisions. Thus, a digital marketing strategy will be essential for tour and travel operators going forward. The UK political environment is relatively stable, which has a positive impact on potential clients. Border policy and resultant entry fees is also a factor affecting the UK travel sectors with shorter 3-month group visas at reduced costs being a positive factor for the sector (ibisworld.co.uk, 2015: p1). In addition, the UK government and governments in countries that are favoured by UK travel tourists, such as Australia and South Africa, are implementing environmental policies that may impact on the travel sector. Finally, terrorist threats on UK citizens may also portend a specific risk for the industry. The global financial and economic crises affected countries like the UK significantly, which has resulted in reduced travel by UK consumers due to purchasing power pressures and uncertainty about employment (ibisworld.co.uk, 2015: p1). However, the strengthening pound in relation to other major world currencies has increased the spending power of outbound travel clients from the UK. Declining inflation in the UK and the wider EU region has also meant that costs for travelling in the UK have reduced. Increasing concerns about sustainability in the travels and tours industry, especially in

Analysis of Guido Reni's Works Essay Example | Topics and Well Written Essays - 2000 words

Analysis of Guido Reni's Works - Essay Example The essay "Analysis of Guido Reni's Works" describes the biography, training and career information of popular artists in the 15th and 16th century with a bigger emphasis on the re-known Guido Reni. Guido Reni, son to Daniele Reni and Ginevra de' Pozzi, was born in a town known as Bologna. The family of Reni was known for producing musicians. He is an Italian painter born on the 4th of November in 1575. He received his education together with Domenichino at Calvert as an apprentice in this Bolognese studio at the age of nine, then Carracci and finally trained with Ferrantini but just for a while. At the age of twenty-three, he and three other pupils from Calvert studios shifted to another rival studio named, â€Å"Accademia Degli Incamminati â€Å". At his time he was the most popular artist in Italy and with the approach of the 18th century, his fame spread to England. He is a renown painter known for his amazing coloring skills that outdid those in the previous times. He has pain ted in prestigious places like the Quirinal and Furnace palaces, some churches in Rome, the Borghese family chapel and the most outstanding piece of work is the ceiling of the decoration of the Palazzo Rospigliosi and Phoebus. In 1601, Reni and Albani his ally from Calvert, packed their bags and made for Rome to work under Annibale Carracci in the decoration of the furnace palace. In 1601 to 1604 Cardinal Paolo Emilio Sfondrati became his patron. In 1604 to 1605 he was given an opportunity to work on the crucifixion of St Peters altarpiece.